Urban Outfitters Continuing Case Study

urban Outfitters Continuing matter Study: merchandise a business Introduction to Business 08-29-2011 urban Outfitters Continuing Case Study: Marketing a business Explain why Sears or Wal-Mart cannot effectively nominate a trendy counterculture image. Sears and Wal-Mart be both what argon con gradientred to be Big concussion Stores. Big Box bloods are cognize for conveying a large amount of items for less because of their talent to buy in bulk and mass produce their accept growths. When a consumer thinks well-nigh a Sears or Wal-Mart they will be thinking of the pop items purchased by a large bite of consumers, not of items that are considered unique, rare or hard to draw like the items you superpower come across at an urban Outfitters. When customers think of a corner terminal like Urban Outfitters they will be thinking of items that will be circumstantial to that type of store much(prenominal)(prenominal) as a peculiar(prenominal) ty pe of shirt or hat. Could the big box stores shell out merchandise identical to Urban Outfitters? Explain your answer. Stores such as Wal-Mart and Sears both base their products slay of a large demographic not a niche group, as niche products would not be financially viable for the companies. street corner companies such as Urban Outfitters sell products that are not as common but in demand.

So for example at a store such as Urban Outfitters, their shelves are constantly flipping/moving items to let for new products that will continue to stool hold of in revenue from the customers that shop specifically for items that go against the norm. Whereas a c! ounterculture product at a big box store superpower get lost in the waste side due(p) to the large amount of bulk inventory, not allowing consumers to authentically set out those not so common items at a Sears or Wal-Mart. Sears and Wal-Mart both buy in bulk so they get reduced cost on the items they purchase to sell, Niche stores such as Urban Outfitters do not. Identify at least(prenominal) three reasons why exclusivity is valuable. Exclusivity can be a precise powerful...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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