An Analysis Of The Fast Food Industry

An Analysis Of The Fast Food Industry Fast food is a food that prepared and served quickly at a fast food restaurant or a shop. It is served usually in a carton or bags in order to minimize cost. Most fast food outlets often provide take away or take out foods in addition to sit down services. Fast food is quite popular product now days. With the development of economic and society, the fast food Menu which was used to be quite limited became variable. Moreover, it’s difficult to provide a qualitative distinction because fast foods have a really big range. The best way to distinguish fast foods is to use formal characteristics: Time required – those who eat fast foods do not want to spend a lot of time on selecting and eating, and if necessary will eat standing or walking, on the bus, park bench, or at work. Actually, although it is familiar to everyone’s life because we were purchasing, few people has focus on the operation module, marketing competition and influence of fast food industry. 1.2 Why I chose this topic ¼Ã… ¸ Fast food is a multi billion industry continuing to grow rapidly in these years. As a result, the competition between the industries was farce now. Fast food is often highly processed and prepared in an industrial fashion. With standard ingredient, methodical cooking and production methods, the competition of fast food was though service, taste, promotion and supply chain. Fast food was found at America firstly. Moreover it has big influence in American society and culture. The notion of fast food reflect American culture of in which the speed and efficiency are highly priced. Moreover, these years, American fast food is facing new challenges both from economic and society. Fast food, in many ways, is the story of contemporary America .Therefore; this report would focus on American market of fast food industry. 2. PEST Pest analysis is a method to describes a structure of macro-environment factors of a business by examining related political ,economic, soc ial and technological .it is kind of market research which give some important elements that the company have to take into consideration when making strategic decisions. 2.1 Background There are three general categories of fast food businesses: 1,Self-service restaurants with a fast-food palette like McDonalds, Burger King, Pizza Hut, etc. this kind of food was favorable is because it provide a place for customers meeting friends. 2, Take-out restaurants which sell ready-to-eat foods and beverages which were favorable by working people are also popular. 3, Hot-dog stands and snack stands with counters or a pair of stand-up tables. The big advantage of these kind restaurants is convenient and cheap. The concept of fast food pops up during 1920s.In 1921, White castle was found in Kansas of America. At that time ,most people consider the burger sold there was not as good and cheap ,so White Castles’s decided to change the public perception of hamburgers and built their restauran ts for show customers how the food being prepared.The McDonald brothers opened their redesigned restaurant in 1948. After that, fast food developed quickly during the economy and society rapidly changing period. (Warsi&Nisa, 2005)