E-Tourism in Sri Lanaka

E- incumbranceism In Sri Lanka E- duty Infrastructure University montage Dublin Student Name Madushanka W. H. M Student Number 11294574 E-mail madawa. email& i hundred sixtyprotected com About Sri Lanka Democratic Socialist rustic of Sri Lanka commonly k todayn as the pearl of the Indian mari eon or as Ceylon is one of the exquisite Island in the human beings Sri Lanka set in the Indian Ocean in south Asia near to the equator which is a great home to 8 UNESCO ground heritage sites.Not only that this great Island has fresh beaches, waterfalls, pure rivers, 15 national wildlife parks, lagoons with natural aquatic birds, 250 acres of botanical gardens, vitriolic water wells and so umteen unique things. Beca habit Sri Lanka is a multinational unpolished Sinhalese, Sri Lankan Moors, Indian Tamil, Sri Lankan Tamil, all these ethical groups lives in this small Island. Sri Lanka is a slur where the skipper soul of Buddhism still flourishes (Buddhist 69. %) exclusively it is n ot a problem to friendly pile in this verdant beca usance thither ar Muslims (7. 6%), Hindu (7. 1%), Christian (6. 2%) &038 just about other religions stack living happily inwardly commonwealth of 65,610Km. Country has three master(prenominal) geological divisions. In the lowlands, up to an altitude of 100m to 150m, the humble yearbook temperature various amongst 26. 5 0C to 28. 5 0C. In the highlands, the temperature falls cursorily as the altitude increases. The mean annual temperature of Nuwara Eliya, at 1800 m sea level, is 15. 9 0C.The coldest month of the rural area is January, and the warmest months are April and August. kitchen-gardening plays an Copernican role in Sri Lankan economy. main(prenominal) agricultural harvest-festival is rice only when Tea, Rubber &038 coconut brings much exotic currency to the Island not only that just also Spices export brings foreign silver as well. Sri Lankas economy to mean solar day is mainly based on the service and industrial sector. However Tourism and the related go industries are also growing in Sri Lanka. Madushanka W. H. M 11294574 madawa. email& one hundred sixtyprotected com What is E-TourismWhen we consider astir(predicate) manual processes regarding playistry, there are so m each things including air shred or Cruise ticket second-stringer, hotel substitute not only that every person essential need to fuck off a consent before entering to a country (Visa). Just recall if a phaeton or snuff it agency had to do all those things manually definitely it provide take roughly one month or more. So E-tourism is the best pickaxe for all those succession taken processes. Its a combination of e-commerce and tourism &038 it helps to increase the efficiency of tourism sector.Tourism has closely been touch oned to progress of ICTs for over 30 historic period. The establishments of the figurer Reservation Systems (CRSs) in the 1970s, Global statistical distribution Systems (G DSs) in the late 1980s and the network in the late 1990s thrust transformed operational and strategic practices dramatically in tourism (Buhalis, 2003 Buhalis &038 Law, 2008). The tourism application at first focused on utilizing computerized remainss (e. g. , CRS, GDS) to increase efficiency in bear upon of internal culture and managing distribution.Nowadays, the Internet and ICTs are pertinent on all operative, structural, strategic and merchandise levels to facilitate global fundamental interaction among suppliers, intermediaries and consumers around the world (Buhalis &038 Law, 2008 Egger &038 Buhalis, 2008). E-tourism is a really great concept because it includes duty management, information dodgings &038 management and the tourism. As an casing it has main electronic melodic line functions such(prenominal) as e-commerce, e-marketing, e-accounting etc http//www. srilankan. aero/welcome. hypertext mark-up language? local e=en_us. ttp//www. srilankan. aero/welcome. hypertext markup language? local e=en_ushttp//www. srilankan. aero/welcome. ht ml? locale=en_ushttp//www. srilankan. aero/wel come. html? locale=en_us. srilankan. aero/welco me. html? locale=en_us http//www. starcruises. com/ youthful wind vane/homepage. aspx Madushanka W. H. M 11294574 madawa. email&160protected com come upon Players In E-tourism E-tourism provides great opportunities for numerous fundamental players in tourism sedulousness to smash their businesses. Also because of the E-tourism numbers of new players support come into the tourism industry.Mainly there are several key players 1. 2. 3. 4. Airlines Hotels Tour doers 7 Travel Agencies Particular country(In here Sri Lanka) 1. Airlines When we considering more or less the airlines long magazine ago reservations were make by using a manual process. Its a really sentence consuming work because reservations were do on manual display boards, where passengers were listed. Travel agencies had to settle down the bes t routes and fares in manuals and then hinderance approachability and make reservation by phone, before issuing a ticket manually.Worlds first automated reservation arranging called SABRE (Semi-Automatic Business look into Environment) was introduced by American Airlines and IBM jointly during 1962. It changed American Airlines to replace the handwritten passenger reservations system of the 1950s with the automated reservations system for the future. before long SABRE global distribution system is used by more than cd airlines, 55,000 travel agencies, 88,000 hotels, 13 cruise lines &038 etc.In Sri Lanka currently Sri Lankan airlines has earned great revenue and win series of international and national awards in fields ranging from passenger transport to marketing and mesh technology including Platinum honour from the International Air Transport tie-in as one of the first airlines in the world to introduce a major(ip) innovation to tickets. Madushanka W. H. M 11294574 ma dawa. email&160protected com SriLankan Airlines made significant investments in technology during defy year, the carrier contracted with Calidris(since acquired by saber Airline Solutions) to help ensure position are not occupied by false or spurious bookings .The dissolving agent looks at business problems including Ticket time limits, Fake names, Duplicate bookings and extra segments within a booking, Fake or duplicate ticket numbers. 2. Hotels One of the most important player in travel &038 tourism sector which has a long history, nearly 1300 years. Worlds oldest hotel is Hoshi Ryokan which is founded in 717. Sri Lankas oldest hotel is Galle Face Hotel which was founded in 1864 by iv British entrepreneurs. Now a day hotels in other rowing E-Hospitality plays major role in E-Tourism.During 1970s due to the airlines Computer Reservation Systems (CRSs) and ICT get under ones skinments forced hotel industry to develop hotel CRSs in order to control good customer friendly e nvironment with rapid response time to customer. By using CRSs in hotel sector, its enable travel &038 tourism trade to nark accurate information on availability and to provide easy, inexpensive, efficient and reliable authority of making and confirming reservations. tilt companies such as THISCO and WIZCOM emerged also to facilitate interconnectivity between dedicated or internal hotel system and GDSs (Emmer etal. 1993 OConnor, 1995, 1999) The instruction of switch companies Switch Companies CRSs/GDSs Madushanka W. H. M 11294574 madawa. email&160protected com Galileo is one of the surviven CRS in the world which provide Hotel fashion reservations, Airline bookings etc. Galileo RoomMaster is supper solution by Travelport company which provides hotel shopping and booking solution. By purchasing Galileo RoomMaster it provides Galileo-connected subscribers with target, real-time access to relevant hotel system for shopping and bookings of hotels properties.Also it enables to co nnect with more than 190,000 travel agency workstations, as well as corporate and consumer/ecommerce users throughout the world. Most of the Sri Lankan hotels also are now available for online reservations by using those systems &038 some of them are inbuilt solutions by the hotels. 3. Tour operators &038 Travel Agencies Tour operators organizes, ar doubles leisure packages including flights &038 accommodation. They pre-book tourism proceedss and distribute them through advertising in travel agencies.Major tour operators use internet based communication system in order to reduce information intervention costs and to increase the speed of information transfer with agencies and the customers. Currently some of the schematic tour operators business are made, in other words packages are booked through online. Thomson Holidays is one of the world famous tour operator company which only accept reservation made through Thomsons open-line weapons platform (TOP). In Sri Lanka huge number of tour operators like JF tours, Miracle Sri Lanka, Nalro tours use Ecommerce based techniques to eviscerate travelers &038 advertise about their packages. Madushanka W.H. M 11294574 madawa. email&160protected com 4. Sri Lankan Government After 30 years of the civil war, tourism is one of the main considering areas of the Sri Lankan government. As mentioned in previously, county has lot of touring car attractions. So currently government has invested in several areas to develop travel &038 tourism industry. Sri Lanka Tourism Board (SLTB) former Ceylon holidaymaker Board which is under the Ministry of scotch increase has the main responsibilities to develop countrys travel &038 tourism. As a country still Sri Lanka couldnt reach up to good place in E-Tourism. but SLTB doing its best to improve E-tourism.They have an bail with ICTA (Information and Communication Technology Association of Sri Lanka) to develop E-Tourism. Also SLTB re- launched their web site (http//www. srilanka tourism. org/) with new look &038 currently Sri Lanka Tourism promotion Bureau which is under SLTB trying to use the best technologies to promote about the Sri Lanka (http//www. srilanka. travel/). Social networking (Facebook icon) on the page Ministry of Economic development has long time tourism development strategy (20112016). They have mentioned use of the internet &038 E-commerce are key objectives to be achieved through the 5 year strategy.Madushanka W. H. M 11294574 madawa. email&160protected com E-Tourism Benefits to Key Players 1. 2. 3. 4. 5. 6. 7. foster to discover about the customers &038 help to build a good customer relationship. Make direct communication between customers. Ability to oppose in quick and efficient agency to customer. Reduces communication, advertising cost due to eMarketing. Help to increase interconnectivity among the key players. 24/7 of the business time Less of labors. E-Tourism Benefits to Customers 1. 2. 3. 4. 5. 6. 7. 8. weed do the busine ss directly without interpreters. Reduces time Accessible at any time Due to competition can obtain good ervice or great product at low price. Can know Up to date information. Wide range of selections. Ability to customize products or services. Online auctions. proximo developments in E-Tourism E-tourism has reach to great place in the world but when considering with E-commerce there are so many ship canal which can develop. ? ? ? E-tourism in world or Sri Lanka, still havent any major developments in field of lively, mobile advertising. So developing that kind of product will help to earn more revenue than now. When considering other online products travel &038 tourism sector need to more think about social networking.As a country Sri Lanka should need to develop several telecommunication technologies such as speed of the internet, radiocommunication internet access etc. Madushanka W. H. M 11294574 madawa. email&160protected com Bibliography 1. Department of Meteorology Sri La nka (2012) modality in Sri Lanka online, available http//www. meteo. gov. lk/index. php? option=com_content= phrase=106 d=81=en 07 Feb 2012. 2. Dodson, B (2011) PEACOCK PROUD, ascend, available http//www. google. lk/universal resource locator? sa=t=j=sabre%20in%20srilankan%20airlines= web=1=2=0CCgQFjAA=http%3A%2F%2Fwww. abreairlinesolutions. co m%2Fimages%2Fuploads%2FPeacockProud_APR_2011. pdf=6Lk0T87BIYnPrQe13rC6 Dw=AFQjCNGqQUEN5z3krOlHuO4v41AcGRi3wA=rja 06 Feb 2012. 3. Gartner, W. C, Lime, D. W. (2000) Trends in outdoor recreation, leisure, and tourism parvenu wave of technological evolution, London CABI publishing. 4. Glowatz, M (2011) Emerging Infrastructure Trends , E Commerce Infrastructure (SL), 9 Feb 2012, University Collage Dublin, Unpublished. 5. Hotelmule(2008)The development of switch companiesImage online, available http//hotelmule. com/management/html/83/n-2183-9. html06 Feb 2012. 6. IBM