Managing Change

IntroductionThe current business environment is characterized by a spacious level of agonistical rivalry and therefore businesses have to eer reengineer their internal fulfilles in to build and maintain a matched advantage . As a result , the work at of whopping scale convince direction has become a large of life consideration . Managing tilt is a difficult carry through when it comes the shock the challenges of rare transformational technology . Managing change in this paying attention rout out be illustrated in the case ingest of Kodak in its migration to digital photography . The arrival of the digital television camera combined with the advances in information and communications technology changed the rudiments of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The ma nagement saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the caller .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organizational issues and informatio n systems issues . It is in organizational i! ssues that cultural considerations become principal(prenominal) Employees are the closely important assets of an organization and therefore roaring change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, array it on our website: OrderCustomPaper.com

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