Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is quite a challenging to understand strategic merchandising issues facing organizations and cultivate the capability for long landmark business success. In this matter study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in father to frame of reference and maintain a competitive benefit in the dynamic marketplace. The critical synopsis mainly centre on how trade mix 7Ps in GHM come to flapher to design and develop the active museums merchandising strategy. More specifically, existing overall merchandising strategy in GHM emphasize the eminence option on product, price and promotional material to diddle the demand of adult, senior citizen, children and other different visitant group. And it alike combines with focus strategy to build the customer contentment and customer loyalty. In addition, based on the 7Ps abstract, the strategic opinion for GHM in future is also identified as a plurality with separate and focused strategy in order to build the mindfulness of visitors as well as profit generation. Moreover, severalize strategy of GHM should emphasize three offers: product, promotion and process to give the axe its competitive advantage. More specifically, process act as selling mix in future can be switch by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the analytical thinking of its target market and its differentiated advantageand.

It should emphasize on oblation the un ique visit experience in the feature enviro! nment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on lucky implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 convergence 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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