Avon: Reshaping The Tradition Of Brand Community

Avon: Reshaping the Tradition of Brand Community Rochester College Studies in Marketing - prof: Introduction peal Dong Avon calling is one of the best-known branding slang phrases for the 1950s, but the Avon ladies have moved on from the iconic-smiling American housewife to the working m early(a) on the go today. In response, Avon has had to rethink, measure and redefine its customers products and task strategies to reclaim the mart power and posture it once had. more women began working outdoors the home, the arena where most of its demonstrations and gross revenue had traditionally interestn clothe (Coulter, 2003, p. 155). Avon also considerably expanded its presence outside of the join States, especially in Brazil and other South American countries, China, and Eastern Europe. Today, despite the scores of valuable American and outside(prenominal) brand-name cosmetics, Avon ranks first in sales nationwide, with Avon ladies ringing doorbells from reflect to coast (Coulter, 2003, p. 162). With more than 2.6 million representatives worldwide, Avons annual sales give-up the ghost $7.7 billion. Andrea Jungs strategic vision for Avon was for them to be the keep open club that understands and satisfies the product, serve well and self fulfillment take for woman globally.

She k saucy products had to be do to fill the needs of variant age groups and races. It was time for Avon to sour more modern and up to date. Yes, Avons new strategic direction would launch an only if new line of business, the culture of innovative products, new packaging, and new channels to the distri bution (Flick, 2009, p. 26). Avons miss! ion To be the company that best understands and satisfies the product, service and self-realization needs of women globally is prove through their customer company interactions, brand community mental synthesis; focus on satisfaction, loyalty to provide learning and monetary opportunities to women, and their willingness to adapt to meet these needs worldwide (Anderson,...If you want to add up a full essay, order it on our website: OrderCustomPaper.com

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