Rollin in my ESCOLADE

Cadillacs new customers micro culture is focused more(prenominal) towards young, urban African Americans. The vehicle received a frightening boost form hip hop culture which changed the demographics of Cadillacs bribeers to jr. African Americans. In the Commercial ads mostly swal broken in turn up NBA and R&B celebrities starring in them. Rappers have brought the Cadillac out of the older mindset to the younger times with songs relating to Rollin through yo neighborhood, my Cadillac so clean, Cadillac pimpin, and put them Lamborghini doors on the mount, low pro so looking like am rollin on blades. According to my explore GM was the first to market to African Americans. It was for business reasons that the Cadillac family of General Motors began marketing to moodys. In the 1920s, Cadillac sold to whites only, to assign an pocket image. When the Depression hit, the division was on the ropes, and executive Nicholas Dreystadt recognise the black elite-singers , boxers, doctors, and lawyers had been paying white front men to buy their Cadillacs. Dreystadt obdurate that selling to black Americans was good business.

It is well cognize as the pimped out automobile. The features and attributes of the Escalade that have made it a hip hop hit is the cool look of the railcar. The Escalade has move Cadillac into the area of Bling Bling cars. The amazing cool exterior and intimate including cabin surround sound system and one essential not forget the dubs (wheels) of the car. I think Cadillac can filter its call down to the other models which will attract younger and middle illuminate demographics. I believe they ha! ve already done it by introducing the new Hybrid. Escalades cars have dominated the car industry in style.If you want to get a replete essay, order it on our website: OrderCustomPaper.com

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