Energy Drinks

I. EXECUTIVE SUMMARY Cobra verve drunkenness is a scar of vitality drink that is owned by Cobra International drink Holdings that is base in Thornhill, Canada. In 2006, Cobra Energy throw was launched in the Philippines. Cobra Energy beverage is manufactured by InterBev Philippines, Inc., a portion of the Lucio suntan Group of Companies, and is distributed by Asia Brewery Incorporated (www.asiabrewery.com). The website of Asia Brewery states that Cobra Energy present aims to advert the needs of individuals who lead active and exhausting lifestyles, hence, demanding a traffic circle out of their performance and exacting somatogenic and/or affable strain in their bodies. Cobra Energy throw energizes both the mentality and body and ultimately the soul or wellbeing of a person. The change of TV commercials and billboards advertisement from oddly the one featuring a buffed man with a phrase PAG MERON KA NITO ALA TALO, outright to a catchier DI UMAATRAS ANG may TUNA Y NA LAKAS, provides COBRA a greater opportunity for market growth. The existing market is generally male-oriented. However, market search indicates that there is a great demand for potential effeminate market.

Cobra Energy Drink will work to grow these markets and word variety of proceeds line that can be offered to early(a) mathematical markets much(prenominal)(prenominal) as women, call center agents and graveyard shifts employees. Cobra Energy Drink will achieve fast, significant market penetration by dint of a solid business model, long-range planning, and a raw management team that is able to execute thi s exciting opportunity. This is a step up ma! rketing and re-branding to attract more females and early(a) possible consumers to purchase its product, while also retaining its existing customer. A new product line will be introduced much(prenominal) as LADY COBRA for active and working women. Also, an easy to get in label that consists of ingredients, health benefits and warning will be involve in the product packaging. In addition, a known help will replace...If you want to get a full essay, magnitude it on our website: OrderCustomPaper.com

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